Performance Measurement - Unit 1: ... as Part of the Overall Management Framework
Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de).
In this video of the "Performance Measurement" class, part of the "Master of Business Administration" program, Anja Jeffries talks about "Performance Measurement as part of the overall management framework."
You will learn how to place management theories in the context of performance measurement, how to categorize main stream management theories in a chronological way and you will be able to understand the difference between Total Quality Management (TQM) and Customer Relationship Management (CRM).
To find out more about the "Master of Business Administration" program please visit http://www.iubh-fernstudium.de/unsere-fernstudiengaenge/fernstudium-master-of-business-administration.php.
