Performance Measurement - Unit 7: Customer Profitability Analysis, Lifetime Value and Benchmarking
Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de).
In this video of the "Performance Measurement" class, part of the "Master of Business Administration" program, Anja Jeffries talks about "Customer Profitability Analysis, Lifetime Value and Benchmarking."
In this unit you will learn about the components of a Customer Profitability Analysis, how costs and revenues are assigned in a Customer Profitability Analysis, the three basic categories of Customer Lifetime Value and the different types of Benchmarking.
To find out more about the "Master of Business Administration" program please visit http://www.iubh-fernstudium.de/unsere-fernstudiengaenge/fernstudium-master-of-business-administration.php.
